PROFILE MIAMI
Domus Brickell Park now over 50% sold as developer converts reservations to contracts
Domus Brickell Park has converted reservations to contracts, with over 50% of the 171 residential units sold, including its sole commercial space. The project is being developed by North Development, a strategic joint-venture between experienced Miami developer Ricardo Dunin’s Oak Capital and Edifica, one of the largest developers and builders in Peru. Sales of Domus Brickell Park, which launched less than a year ago, now total more than $55 million, with the first commissions to realtors fully paid and the project’s groundbreaking slated for the end of Q1.
Located at 1611 SW 2nd Avenue, in Miami’s Brickell Financial District, Domus Brickell Park is the first offering within the developer’s Domus FLATS (Flexible Apartments for Temporary Stays) portfolio. Delivery is on track for the 2025 winter season, with remaining available units ranging from the $500,000’s to $1.2 million, and from 330 square feet to 947 square feet.
“This is a major milestone – a defining moment punctuated by tremendous marketplace demand,” said Dunin, Founding Partner of North Development. “We have taken our collective decades of experience in high-touch hospitality and exclusive branded condominium residences to reimagine the outdated condo-hotel concept through this new and innovative form. The subsequent interest has been overwhelming, as evidenced by these results.”
Domus Brickell Park. Credit: North Development.
Designed by Zyskovich Architects, the 12-story Domus Brickell Park comprises 171 fully-furnished studio, one and two-bedroom condominium residences, each complemented by a palpable sense of home – from private balconies and keyless entry smart lock systems to premium appliances, finishes, and in-unit washers and dryers. Adding to its distinction is the building’s robust array of amenities, which include a 4,200-square-foot central gathering space, a café with baristas, a wine bar with a covered terrace, a gourmet market, lush garden lounge, state-of-the-art gym, steam room, rooftop pool deck, cabanas with daybeds, a hot tub, and a bike share program.
A major component of the Domus FLATS model involves operating efficiencies, which will help reduce owners’ costs — a direct reflection of the developers’ deep-seated experience in hospitality. For instance, the property will have high-profile, senior-level hotel management oversight. Even the 24-hour valet service will be spearheaded by a company with longstanding ties to luxury hotels across the U.S.
Domus Brickell Park. Credit: North Development.
Domus will also implement a reservations platform at par with major hotels, airlines, and other booking services, facilitating ease of access to reservations for prospective guests. The Domus App will allow for seamless check-ins, room and elevator access, and numerous other services and benefits; but there will also be a 24/7 concierge on-site for those guests who would like support at check-in — or during any part of their stay.
“There is simply no concept quite like Domus FLATS,” said Juan Carlos Tassara, cofounder of Edifica. “Buyers will be able to enjoy the property, and when they choose to rent their units, guests will benefit from a brand conceived not as a condominium, but a hotel. This encourages future business and stability for owners.”
Furthering the project’s draw is the involvement of Domus Management, a subsidiary of North Development that was specifically created to service Domus-branded projects. Domus Management has decades of industry experience, with its partners having developed of some of the world’s most celebrated hotels, including the iconic Le Sereno Hotel in St. Barth. Resultantly, just like in a luxury hotel, Domus Brickell Park will mean consistency of product, efficiency, and professionalism, which will translate to a much more robust, short-term rental process for the unit’s owners, as Domus is designed to achieve repeat guests.
“There is no doubt that the differential advantage is our deep-rooted hospitality experience,” concluded Dunin. “It’s an absolute win-win for the unit owners, as well as the individuals to whom they will ultimately rent.”
Domus Brickell Park. Credit: North Development.
